Since their launch in 2006, 5th Avenue has become one of the leaders in producing stylish and glamorous parties throughout Melbourne. The 5th Avenue concept is to create events that encompass the essence of a lavish New York party - Parties where the "rich & famous" all gather, where high fashion is in abundance and parties that are held in the hottest venues, with the most plush decor exuding pure class and sophistication.
Like all things great 5th Avenue is evolving. In just a few short years they have developed from creating funky and stylish parties, into a more diversified brand. |
This evolution and direction is a result of years of industry experience, found within the company directors Adam Edwards and Dan Centofanti.
The two masterminds behind 5th Avenue have been in the hospitality industry for over 15 years. They have seen the nightlife in Melbourne grow almost out of control to an extent that total saturation has diluted the core recipe for a good night out. |
And although they have been in the Melbourne nightlife circuit for many years, Adam and Dan are not ready to be thrown into the "too old" basket, and believe that this makes them the perfect ambassadors to drive and promote a label such as 5th Avenue.
With their continuing success, Adam and Dan have grown their brand into a company that now produces an array of different events, while still being able to capture and create the chic style and glamour that is - 5th Avenue. |